Sport should be unforgettable

We’re working with clubs and fans to use the power of sport to fight dementia and bring about change. 

A man holding a football in the park

Football unites to 'Support The Supporters'

This season, Alzheimer’s Society and The FA’s 'Support The Supporters' campaign is using the magic of the Emirates FA Cup and Adobe Women’s FA Cup to bring clubs across the country together to help increase awareness of dementia symptoms. 

We're also encouraging fans to take the first steps in seeking an all-important diagnosis, which can unlock the practical advice and emotional support you need. 

If you’re worried about any of the common symptoms of dementia, complete our symptoms checklist and show it to a GP or healthcare professional.

Use our dementia symptoms checklist

Our work in sport to tackle dementia

We’re working across a number of sports to reach as many fans as possible. 

Players, coaches and some of sport’s biggest broadcasters are collaborating with us to help fans learn the signs and symptoms of dementia.   

Make a donation

Help us make sure every fan and player affected by dementia can get the support they need.

Donate now

Sport and dementia stories

Real stories
Dad and I have shared unforgettable football memories, even since his dementia diagnosis
Paul and family at Wembley wearing Nottingham Forrest kits
Real stories
20 March 2024
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Real stories
My dementia doesn't stop my family and me from enjoying cricket
Stan with his three grandsons who are Kent fans
Real stories
07 September 2022